The Retention Playbook

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Free strategies, smarter plays, and the tools you need to turn member loyalty into your strongest growth engine.

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Why It Matters

Customer acquisition cost, churn rate, and customer lifetime value (CLV) aren’t just industry buzzwords.

They tell the real story of where your gym is winning or where it's leaking profit.

When you understand these metrics, you can target the right areas to grow, strengthen loyalty, and build a business that thrives long-term.

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Overview

How This Playbook Changes The Game

Tired of chasing new members while loyal ones slip away?
The Retention Playbook shows you how to flip the game and grow smarter, not harder.
(Only if you want it!)

Game Changing Plays

Easy-to-execute strategies you and your team can implement immediately plus 5 powerful AI prompts to level up operations, retention, and marketing.
Actionable moves. Real results. Start building momentum today.

How to Win Your Game, Not Theirs

Stop playing by the big-box rules.
We’ll show you how independent gyms can win by focusing on connection, loyalty, and real member results not $10 memberships and churn.
(Find it on Page 7.)

Groe Solutions in the Real World

Don't just take our word for it.
See what gym owners like you are saying about how GroeFit is changing their retention, revenue, and member experience.
Built by and for the independent gym community.

The Playbook in Action: Your Growth Potential

What happens when you put the plays to work? On Page 6, you'll see how implementing just one strategy could lead to $200,000+ in additional revenue—without adding a single new member.

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Retention Playbook